DUBAI: The Argentine Football Association has expanded its presence in the Middle East with the opening of a new office located in the UAE, and the current world champions are also expected to soon boast a similar presence in Saudi Arabia.
Leandro Petersen, the association’s chief commercial and marketing officer, and Pablo Diaz, head of its international relations, were in attendance at the office’s opening in Dubai.
Located at prime locations, the new offices will enable the Argentine FA to build strategic partnerships and elevate its profile both locally and regionally.
Petersen said: “The opening of a Middle East office is a huge moment for us as we look to establish a permanent presence in the region, giving us a platform to strengthen ties and enhance our current offerings.
“Naturally, having become world champions in Qatar, the Middle East is a region which means so much to not only the Argentinian Football Association, but the entire country, and we are delighted to have a base from where we can build important long-term relationships with both fans and businesses.
“This region is undoubtedly now one of the key global markets, and for us to be positioned in Dubai will open up many opportunities as we expand our presence on a global level.”
It was announced earlier this year that the Argentine FA had partnered with DUNE | 23, a leading UAE-based marketing and communications agency focused on the sport and entertainment sector.
The official ribbon-cutting ceremony took place on Friday at the new DUNE | 23 offices in Dubai. The event was attended by managing partners Lloyd McMillan and Jamie Hosie, who joined Argentine FA representatives to mark the occasion.
Hosie said: “We are proud to partner with the Argentinian Football Association to strengthen its presence across the region.
“Together, we aim to create dynamic events, produce engaging digital content, and unlock new commercial opportunities to ensure the Argentinian FA remains at the forefront of football in the Middle East.”
